We created a pan European BTL campaign and POS materials by positioning Pajero as a successful off-road SUV which fulfils the needs of customers for business and private purposes. 550.000 brochures were created by MME and distributed throughout Europe. Also Mitsubishi Australia, South Africa, Singapore decided to use our concept in their own marketing . The introduction of the new Pajero contributed to Mitsubishi Motors' better-than-market performance. In Europe, Mitsubishi Motors increased sales of the Pajero by 5.6%.